TV Buying Guide - Technology

LED vs. OLED – which is right for me?

LED stands for Light Emitting Diodes whilst OLED stands for Organic Light Emitting Diodes. Both refer to the way your screen pixels are lit to create the colours and contrast of the images on your screen. OLED is the latest technology. The pixels create their own light source to make up the picture. This means that they can turn themselves off completely in order to show the deepest blacks. LED screens on the other hand have a backlight which is shone through an LCD panel to produce the individual pictures.


  • Richer and more vivid colours and contrast
  • Lower energy consumption than LED
  • Excellent quality pictures at all viewing angles
  • Screens are generally thinner


  • More choice of TVs as LED is easier to produce
  • Usually cheaper in price
  • Produces great picture quality

Decided between OLED and LED?

Why should I think about a curved screen TV?

Curved screen TVs have a science behind them, not just a pretty design. Modelled to recreate the way our eyes create peripheral vision, curved screens produce a much more immersive and engaging viewing experience as you use them. To make the most of the curved TVs, the best place to sit is directly in front of it so you can get the full impact of the concave display. This gives you a greater field of view and sense of depth and also vastly improves contrast for an exciting and versatile entertainment solution.

In a nutshell…

  • Curved screens deliver a more immersive viewing experience
  • Images have more depth and contrast
  • The best experience comes from larger screen sizes (46”+)
  • LED and OLED are both technologies used to light your TV screen pixels, providing rich colours and contrasts. OLED is the latest technology
Curved screen TV